As we continue our Get to Know Our Team series, we want to reintroduce you to Tatiana Woroch.
Tatiana is our head of client concierge and has been with Painted Porch for four years! In her video below, she shares her journey and insights on fostering trust and connection with clients. Her experiences highlight the importance of vulnerability and active engagement in creating lasting relationships.
Learn more about Tatiana’s story and values in her video!
Tatiana’s journey to Porch began with her long-standing relationship with Brian Lloyd. Having worked with Brian for nearly a decade, Tatiana describes how their trust and shared values led her back to Painted Porch when she was ready for a transition. Knowing that she wanted to help foster a supportive environment that boosted professional growth, Porch was a great fit for Tatiana’s goals and her career.
As the head of client concierge, Tatiana’s role is multifaceted. She emphasizes that “no ask is too big when it comes to helping clients.” From managing the advisor team to overseeing various projects, her focus is on refining processes and solving problems. This proactive approach ensures that clients feel supported and cared for, reinforcing their trust in the firm.
The Porch value that resonates most with Tatiana is vulnerability. She emphasizes that vulnerability is not a weakness; rather, it fosters open communication and leads to solutions. By inviting clients to share their deepest hopes and worries, the advisory team can create a more personal connection and support them more effectively in achieving their financial goals.
Outside of her professional life, Tatiana loves to stay active. While hiking and tennis are among the many activities you can find her doing, nothing compares to her love of skiing. Having started at an early age, she shares her love for skiing and being outdoors with her two kids, Mikhylo and Yuliana, which brings her joy and energy.

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